Its becoming increasing common for the clients to evaluate, and make, purchasing decisions online. Just look at your own buying habits – how frequently have you reviewed the contest before even walking into a shop (if you go into a shop and not purchase online!) .
So, what’s branding? It basically boils down to your clients’ perception of your company and includes character, personality, and values.
Where do you begin?
Do your research – who are your opponents, what do their websites look, sound and feel like. If yours stand out from the crowd or be in accord with the industry.
Know who you are and that you serve (a bit more research!) – what do your clients care about the most? Put your customers first – cater to their own needs from your website first, start with simple to find contact info. Ask yourself whether the backup is too long or is full of jargon. Is your content organized on the page so its easy to read, does this tell a lot of the story to be useful, do you provide testimonials to facilitate decision making, are your packages/pricing simple to find and understand? We have a excellent worksheet that helps clients understand their customer, if you want to be given a copy – please send us an email! We’d be delighted to send it along.
Establish your mission statement and vision -All communication and actions should tie back to your own mission statement and vision, and your brand should reflect your future targets. Let’s take as an instance your vision is to recreate an business and stick out by turning the industry on its head, sounds radical? Now what if that is your eyesight, and your site is shades of gray with very formal text, heavy with jargon. How does that speak to your eyesight?
Layout and Copy – do not underestimate the power of visual appeal. Create a logo that is recognizable and select a colour palette that reflects your voice and values. The structure of your site ought to be easy to navigate, with clearly laid out text, that is easy to digest in a transparent font (not overly scripty and hard to read). Copy ought to be professional and demonstrate experience when talking in a language that all can comprehend. Your copy needs to be clear of typos and grammatical mistakes (enlist the support of an editor, or at least have a reliable peer review your articles ).
Social networking is an extension of your brand, this includes both appearance, feel, and content. Use social media to expand your reach with timely answers to fortify your dedication to client service, quality information that’s curated and created in accordance with your vision.
And one bonus suggestion – create a design guide with criteria for tone, voice, style; and contains standards for social websites, site design, any graphic design moving forward. Do not forget to include team expectations! This is the best time to create guidelines for reaction time, signature lines, professionalism and tone.